This assessment requires the student to develop a Structured Marketing Report of 2000 words, +/- 10% on

one of the following B Corp brands:

The Body Shop

TOMS

Bird and Blend Tea

Please note: Ipsative assessment (Portfolio) and marketing report must be on the same brand

TABLE OF CONTENT PAGE

1. Introduction to the brand, including company background/ story, and its development as a B

corp

2. Macro-Environmental Audit using PESTLE & SWOT analysis

3. An overview about the industry / sector with key competitors analysis

4. Identify and discuss how the company segments, targets and positions their brand

5. Identify and discuss the 7Ps of the brand

5.1. Product

5.2. Products branding

5.3. Price

5.4. Place

5.5. Promotion

5.6. Extra 3Ps (people, process, physical evidence)

6. Concluding remarks on future prospects of the brand: 3 recommendations to improve the

brands marketing mix

APPENDICES - Portfolio (max 30 pages)

*Note: The marketing mix in the Concluding remarks can cover all the 4Ps, 7Ps, or selected P(s)