This assessment seeks to simulate a real-world task that you may have to undertake in the future. Therefore, the assignment is non-prescriptive and requires you to pose a relevant, small, creative and significant problem to solve that could result in benefits to the organisation of choice. In this assessment, you need to consider an organisation in an industry of your choice and articulate the steps this organisation needs to take to enable Machine Learning and/or AI for data-driven decision-making. You are required to analyse a sample data set to demonstrate expected AI/ML outcomes. You need to be familiar with the organisation and industry (e.g., where you have worked or are working, a future start-up company), NOT an organisation such as Amazon/Boeing/Qantas etc. The report should address: o Why AI would help this organisation given their current operations o What Machine Learning techniques you would recommend o An example of the predictive model using sample data o Deployment considerations for the model o The benefits for the organisation are clearly articulated with estimates of expected revenue/profits or Return on Investment