Question: This assignment aims to provide you with practical experience in the iterative process of product development, incorporating customer feedback for continuous improvement. Additionally, students will
This assignment aims to provide you with practical experience in the iterative process of product development, incorporating customer feedback for continuous improvement. Additionally, students will analyze the Games category on the Kickstarter crowdfunding platform (https://www.kickstarter.com/Links to an external site.), evaluating at least five projects currently raising funds. The emphasis should be on creativity, adaptability, and the application of entrepreneurial principles in developing a product that resonates with a specific market segment. Work in a team to analyze the Game category in Kickstarter and develop a board or card game by adopting the lean startup process (build-measure-learn loop). Submit a report describing the process your team took to develop this game (approximately 9 pages written report illustrations of prototypes in appendix). Note: All reports/assignments should be 1.5 spacing, 12 font Times Roman. You must your team report via Canvas. Only one person per team should submit the team report. Describe the following in your report: 1. Target Market Segment Selection: Choose a specific target market segment for your game (e.g., seniors, travelers, elementary school children). That is, for whom are you creating this game and why. Justify your choice with demographic and psychographic data. 2. Problem Statement: Clearly define a
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