This assignment builds upon your work in Unit $1.$

Your presentation to the board of directors shed light on the fact that there is little information known about the Exxon Mobil's competitors. They have decided not to have a presentation for this information, but they have asked that you create a strategic report of the Exxon Mobil's competitor's marketing strategies using portfolio analysis, segmentation, targeting, positioning, and the sustainable global value chain.

For your substantive strategic report, you will need to do the following:

Categorize these key issues when researching the Exxon Mobil's competitors, including:

o Their competitive advantage o Competitor intelligence focus on

competitor capabilities

o Competitor strategies and prediction of response patterns

o How competitors will react to future actions of the Exxon Mobil

Examine relationship management, including

o Company relationships

o Networks and suppliers

o Partnerships among competitors

o Government and not$-$for$-$profit

organizations

o Internal business units

o Employees and functional departments

o Buyer partnerships