Question: This assignment draws on learnings from Chapter 3 (Conducting Business Ethically and Responsibly), Chapter 5 (The Global Context of Business and Chapter 13 (Pricing Promoting
This assignment draws on learnings from Chapter 3 (Conducting Business Ethically and Responsibly), Chapter 5 (The Global Context of Business and Chapter 13 (Pricing Promoting and Distributing Products). You are working as a consultant and have been hired by a company to assist in creating a company Code of Ethics in order to attract and retain more customers to your products and to prove the company's ethical conduct & practices. This smaller, private company sells footwear for the Canadian and American marketplaces. The company has made the decision to do business with a supplier in Brazil. The initial product quality has been very good, and the delivery of products to your company has also been very reliable. A few.independent shareholders (some of whom sit on the company Board of Directors) own the company. You have visited the factory, and while the standards may not be what you would be allowed in Canada, generally the workers seem to be happy with their jobs, Part 1 - Introduction (20 marks of total) How does doing business in Brazil different from Canada? You should undertake some online research on Brazil and summarize major political, cultural/social and economic differences. (Chapter 5 - Global Context of Business). What if any, are the obvious Competitive Advantages to production in Brazil, describe this Competitive Advantage fully Part II - Code of Ethics (40 marks of toto Your Code of Ethics needs to address the 4 relevant areas of business (Chapter 3 - Conducting Business Ethically and Responsibly). There should be at least 2 or 3 points to each category that are simple and easy to communicate to customers, shareholders and company employees alike; 1. Responsibility towards Customers 2. Responsibility towards Employees 3. Responsibility towards Investors 4. Responsibility towards the Environment, Analysis Part II - Promotion (10 marks of total FO
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