This assignment draws upon learnings from Chapters 3 and 5 from the course and asks students to carefully provide an analysis of a business opportunity for a company looking to grow. You are a 'business consultant' have recently been hired by a small (but growing) company that manufactures cycling accessories for people who ride bicycles as their primary way of getting to and from work (and other personal reasons). The company has been very successful in a local market (Vancouver, BC) but wants to try to sell their products elsewhere in the world. They want you to offer some ideas about where to expand to, and how. A good example company and the link to their website is as follows (you may use this company for assignment purposes if you wish): https://www.twowheelgear.ca/pages/about Your job is to: 1. Introduction: you are to identify a possible new market to sell their products into and why you recommend the location. Your recommendation is critical to the success of the company and should be carefully described and justified. Try to describe the new general environment that you as a consultant are recommending. You can use guidance from Chapter 3, page 55 of the text (Pestel Analysis) to assist you in your recommendation - note I am not asking students to do a PESTEL analysis but the questions in the text may assist you. Hint -Students are encouraged to be specific in their recommendation, it may be easier to identify a city or smaller region than an entire country (this can be complex). 2. SWOT Analysis: you should undertake a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis that should be consistent with the recommendation of the new market you are recommending. Chapter 3 (page 54) has a number of questions that can be considered in a full SWOT analysis; you do not necessarily have to answer all of these, but your SWOT must be thorough and thoughtful. You can submit this as a table if you prefer. Students can make some reasonable assumptions in the SWOT, given that your information from the web site is limited. 3. You are to recommend a new Organizational Design for the company as it enters into the new region you have recommended. Chapter 5 pages 116 to 119 defines organizational designs and you should describe and justify why you are recommending a particular design. Using the guidance from Chapter 3 (Planning and Strategic Management) and Chapter 5 (Organizational Structure and Design) of the text answer the questions above, remember that being thorough is better than being excessively brief.