This assignment focuses on analyzing and strategizing using the Four P marketing mix model. You will have the opportunity to delve into the intricacies of a company of your choice, evaluating its products, pricing, distribution, and promotion strategies.

Objective: The primary objective of this assignment is to develop your analytical and strategic thinking skills in the field of marketing management. By selecting a company of interest and employing the Four P model, you will gain insights into how businesses strategically manage their products, pricing, distribution channels, and promotional efforts.

$1.$ Company Selection $[5]$ Choose a company that interests you. Provide a brief introduction to the chosen company, including its industry, market position, and target audience. $2.$ Product Analysis $[15]$ Evaluate the company's current product offerings. Consider product quality, features, branding, and positioning. Analyse how the company's products meet customer needs and expectations. Propose at least two strategies for product enhancement or diversification. $3.$ Price Analysis $[15]$ Assess the company's pricing strategy in the current market. Evaluate the pricing structure in relation to competitors. Suggest two pricing strategies that align with the company's objectives and market conditions. $4.$ Place $($Distribution$)$ Analysis $[15]$ Examine the company's distribution channels and reach. Evaluate the effectiveness of the current distribution strategy. Recommend two strategies for improving or expanding the company's distribution channels. $5.$ Promotion Analysis $[15]$ Analyze the promotional tactics currently employed by the company. Assess the effectiveness of advertising, public relations, and other promotional activities. Propose two innovative promotional strategies to enhance the company's market visibility. $6.$ Overall Presentation and Clarity $[5]$ Ensure clarity, coherence, and professional presentation in the assignment. Proper use of headings, subheadings, and citations. Adequate use of academic language and formatting.