Question: This assignment has two questions. Please show the detailed calculation process. Q1. The table below shows the performance of a digital campaign: What are the

This assignment has two questions. Please show the detailed calculation process.

This assignment has two questions. Please show the detailed calculation process. Q1. The table below shows the performance of a digital campaign: What are the "CTR (Click-Through Rate), "CR (Conversion Rate)", Cost and CPM respectively? (2 pt; please show the formulas and calculation process) Q2. Mickey's Pizza is offering a Groupon (https://www.groupon.com/) for $10. Groupon takes half of the $10. If they get 2,000 people to buy the Groupon and it costs them $6.30 to make the pizza, 1). What is their ROA? (follow the steps to calculate ROA; please show the detailed calculation process). (2 pt) 2). Based on the result, explain why Mickey's Pizza is willing to run such campaign (please justify your answers by details)? (1pt)

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