This assignment includes viewing the video below about Brand Strategy Case Study (Mailchimp Rebrand):

https://www.youtube.com/watch?v=Ca-89wxqIbY(Links to an external site.)

Please include your opinion of the video.

Make sure to describe what it means to re-brand, the reason for re-branding, also contrast and compare it with other brands of your choice.

Please consider the following while developing and writing the assignment response,

1. Include a balanced review of the various concepts, content, and practices identified. For example, please avoid only including an in-depth discussion on one or two elements of the video, but rather a balanced discussion on the assignment requirements.
2. Utilize content from outside sources, such as the course text and articles to support your ideas and responses in the assignment