Question: This assignment is a practical data visualisation project analysing an online store's data. The Senior Management Team of a local store require information on various
This assignment is a practical data visualisation project analysing an online store's data. The Senior Management Team of a local store require information on various aspects of their business to help them make some strategic decisions on the store's future. You have been tasked with developing a comprehensive report based on some questions from the team. To start, download the Online Retail Data Set from the University of California, Irvine website. Then read the description of the data on the website and the associated article below: Chen, D., Sain. S. L & Guo. K. (2012). Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining. Journal of Database Marketing and Customer Strategy Management. 19(3): 197-208. Before undertaking the visual analysis tasks below, you will need to clean the dataset - delete rows with empty, "NA", "?", unspecified, or negative values in the Quantity or Unit Price column. You can use Excel, Google Sheets, Libre Office Calc, R or any other tool of your choice for this purpose. Assignment Topic This assignment has two parts: Part 1: Visual analysis for each question, provide a chart along with a short description (100 words) of
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