Question: This assignment is a research-oriented activity. Students are required to select ONE (1) multinational corporation. Students are required to analyze the current marketing strategy of

This assignment is a research-oriented activity. Students are required to select ONE (1) multinational corporation. Students are required to analyze the current marketing strategy of the selected multinational corporation product(s). Thereafter students are required to develop a comprehensive strategy formulation for the selected multinational corporation which is comprised of SWOT Matrix; SPACE Matrix; Boston Consulting Matrix; Internal-External Matrix; Competitive Profile Matrix; The Grand Strategy Matrix (matching stage); the Quantitative Strategic Planning Matrix (decision stage) and discuss the implication of each matrix towards the multinational corporation strategic planning. (Maximum words 5000)

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