This assignment is about *PLUSH TOY "WEBKINZ" QR CODE * Please answer questions below. Need help with this!! -An outline of the deliverables you will provide for Child's Play Inc. -The proposed budget and timelines -A Budget and Timeline Team proposal writing project (value 20%) due on Friday,

June 6, 2025, by 11:59 PM MST.

(Only one team member needs to submit your assignment in meskanas)

ASSIGNMENT DESCRIPTION

In pre-assigned teams of four, you will work together to build an external persuasive

proposal to respond to a Request For Proposal (RFP) from a fictitious toy company.

The RFP is as follows:

Request For Proposal: Child's Play Inc. seeks gender-neutral toy for 6-10-year-olds

for the upcoming holiday season

This is an RFP for a unique children's toy to be manufactured and sold exclusively at

Child's Play Inc. Child's Play has been a leader in children's toys since the 1970s as a

manufacturer and distributor. Child's Play prides itself on being an outlet for entrepreneurs

to showcase their specialty products. For the holiday season, we have specific toys for

each age group, except one. We need to find a new gender-neutral toy to launch for the

6-10 age category.

Background: Child's Play Inc. manufactures and distributes specialty children's toys.

Manufacturing facilities are located in Vancouver, Edmonton, and Toronto. Child's Play

stores are located in all the major cities across Canada. Sales are made through TV

advertisements on children's shows.

The Need: This RFP is for an external party to propose a unique toy to be manufactured

and launched exclusively at Child's Play stores on December 1, 2025 for the upcoming

holiday season. The successful party will:

Have a unique gender inclusive product for the 6-10 age group

Identify how the product will add value to Child's Play Inc.

Identify why the product is ideal for Child's Play to manufacture, distribute, and

promote

Display why their company is ideal for a partnership with Child's Play Inc.

Budget: The budget should incorporate the following assumptions:

1 Timing of the project is from the time of hire to when the toy is in Child's Play

stores (by December 1st)

The budget section should include a written description with tables to enhance

readability for two separate budgets:

o The cost for Child's Play to hire your team for this project (flat fee?

royalties? hourly?) and any estimated expenses for your team

o Your estimated cost for development of the toy (including how much it would

cost to make the toy vs. how much the suggested selling price could be)

o Any other budgetary considerations your team feel are important to include

The product will be manufactured in the Child's Play facilities

Submission: Proposals must be submitted to Child's Play by June 6, 2025, with hire set

for one week after.

Proposals should be addressed to the VP of Operations, Carina Ludgate, at Child's Play

Head Office: 10700 104 Ave NW, Edmonton, AB T5J 4S2.

We are looking forward to working with you.

Your team's proposal should include the following:

A covering letter;

A title page;

Table of contents;

An executive summary or introduction;

A background or about section;

The specific need/problem/project goal;

The deliverable(s) your team will provide;

A budget and timeline;

Evidence of your team's ability to deliver (experience, credentials);

Appendix (if needed);

And any other details you feel are important for your RFP evaluators to know.

Hints:

For information on how to build effective, persuasive proposals, refer to chapter 9 of the

course textbook and the lectures from week 5.

Watch for grammatical errors and follow effective proposal formatting.

Consider including information related to your team's credentials that may be a fit for this

RFP (you can make up credentials).

Don't be afraid to get creative with the formatting and delivery of your proposal. You want to

stand out against competing firms that are also responding to this RFP.

2

Communication PROW 210 (SB98)

MacEwan UniversityYou may also consider using any useful typographical elements (bolding, underlining, bullet

points), as well as tables, graphs, images, etc., that you feel contribute to the clarity and

conciseness of the email. This is always what we have for our project so far.

Idea Development and Product Overview

Our team was inspired by a child's creativity and ability to create an imaginative world in their minds for their beloved plush toy, and wanting to turn their vision into an interactive, fun, virtual playland. Bringing this vision to reality, we are introducing _______! We present a lovable stuffed companion that connects to a vibrant virtual world allowing children to unleash a sense of magic and excitement, while providing educational value in a safe technological environment. Our product and accompanying app is designed to create an inclusive and gender neutral environment, where every child feels that they and their pet are welcome in this virtual world.

Our team views Child's Play Inc. as a leading competitor in the toy market by making it a mission to stand out and offer unique toys that foster imaginative play. We believe our toy would serve as the perfect compliment to your product line and fill in the missing gap for the 6-10 age category on your shelves for the approaching holiday season. A child unwrapping or picking up a ______ off the toy shelf with their christmas money will see it simply appear on their screen with a quick scan of a QR code, unlocking a new dimension of fun and play. With the cold weather months approaching here in Canada, ______ is an indoor-friendly option that stimulates a child's thinking and facilitates innovation, while also having the physical plush toy to serve as a sense of comfort when away from the screen to snuggle with at night.

The Set-Up Process

• Upon unpackaging the pet, find a booklet inside with the pet's exciting life story, birthday, QR code to scan, and information guide
• Download the free app on your mobile device or tablet (See appendix A for app icon design)
• Open the app and complete three simple steps including: scanning the QR code, entering the secret one-time use password, and accepting terms and conditions
• Now the fun part! Name your pet and style their first outfit.
• Complete a quick tutorial that explain the app's features
• You're all ready- let your pet's adventure begin!

Highlighted App Features and Educational Value

• Take care of your pet! Children can brush their pet's teeth, bathe them, change their outfits, and also do their pet's laundry. This allows children to take care of their pet, while reinforcing the importance of good hygiene, and encourages them to apply these habits into their everyday routines.

• Take your pet on vacation! Fly to different parts of the world and learn about different historical monuments - also allow children to become familiar with maps and geography.

• Choose your pet's job! Children can play mini games that explore basic tasks associated with the chosen occupation, and allow them to make money to buy toys, furniture and other fun things for their pet! Allows children to explore a career path of their choosing such as fire fighter, doctor, or teacher in a fun and educational environment.

• Unleash your inner artist! By using paint tool functions on the app a child can draw pictures on a canvas that can be hung on the walls of pet's rooms, adding a personal touch.

• Everyday tasks made fun! Take your pet grocery shopping, and feed them a well-balanced diet. The app focuses on healthy habits, reinforced by giving gentle reminders that the pet has had too much junk food, and prompting the child to offer their pet some apples or carrots to snack on instead.

• Design your pet's dream house! Children can dive into their creative side with the ability to customize their pet's house and backyard down to the finest details.

• Oh no, what happened? Your pet's car broke down? Your pet is sick and needs to go to the doctor? Lost your favourite book? Learn to problem solve and deal with everyday challenges through the app's interactive storyline.

Safety

Our team holds children's safety as the number one priority and commitment. We have developed a secure and safe virtual world that almost completely eliminates the dangers of the internet in today's evolving world. _______ can put parents' minds at ease with no supervision or monitoring required, aside from enjoying the moment when your child shows their pets' cool designed house. Screen time limits can also be set to ensure an appropriate screen time balance in the child's life.

Room for Advancement

Updates on the app allow for endless possibilities, allowing quick implementation of new ideas or the correction of issues to enhance play and create a better user experience at any point. Furthermore, there is room to grow and advance the toy in the physical aspect. Options include having two different sized pets, regular and mini, to offer the toy at two different price points to have a larger consumer base. As popularity grows, accessories and outfits can be developed for children to collect that match their pets' virtual world. Children can own multiple pets in the virtual world, therefore there is a clear opportunity for a diverse product line to be successful in both the physical and digital aspects of our toy.

The specific need/problem:

goal:

1. Engagement
2. Inclusivity for kids from 6-10, gender neutral
3. Innovation

• In the most recent years there has been __ has recognized that children at the ages 6-10 are at a significant stage in their development where play is about more than just enjoyment but also learning, discovery and finding a sense of independence. At this age, kids are naturally drawn to interact with the world around them, gaining crucial cognitive and social skills that can impact their future. Although there are many toys that either focus on physical or digital interaction, it is rare to find a combination of both aspects in one. Therefore we see that there is a need for __ that combines a plush companion with an interactive virtual world in which it gives children the opportunity to explore, learn and create at their own speed in this hybrid approach.

In an educational aspect, our toy provides engaging activities that encourage a childs problem solving skills and promotes a sense of responsibility and accountability, allowing children to gain confidence in their decision-making abilities. Furthermore, by providing safe social elements in the virtual world, children may interact with friends, share achievements, and develop empathy and communication skills in a controlled and secure environment. Each companion must be cared for by the child by feeding, customizing and playing with it. ___ virtual world introduces everyday life tasks such as morning routines, attending school, managing chores and exploring many potential career paths. Along with optional rewards like vacations or activities like bowling, going to the arcade and etc where you can also meet other players, these are optional rewards as you have to save a certain amount of gems that you receive if tasks are done on time interactive quests, this helps children navigate these worlds as they encounter puzzles which promotes critical thinking and logical reasoning. This balance helps with cognitive development and also encourages kids that these are real life tasks that can be applied at home ensuring that the toy becomes a tool for learning disguised as gameplay.

Identify why the product is ideal for Child's Play to manufacture, distribute, and promote

Childs play is perfectly suited for __

Distribution

• _ plush toys will also have an integrated physical and digital product distribution

Promoting/ Market reach

Display why their company is ideal for a partnership with Child's Play Inc.

__ brings a unique hybrid blend of toy design, child development and a virtual world ensuring to bring children entertainment while also learning with many educational fronts. We prioitize inclusivity innovation and values that reflect heavily onto childs play's mission. We are proof that this hybrid approach is backed by safety and quality alongside our close collaboration with educators and child psychologists to create content that supports a child's early development and gets them excited to learn in a different way. Furthermore we believe that with childs play equipped resources and expertise we are prepared for a smooth product rollout. We see that this partnership can be long lasting and continue to drive innovation and growth for child play's toy line.

The deliverable(s) your team will provide

• Physical and digital elements
• Product support- parental controls, security, digital access
• marketing/ launch materials
• Post launch- updates, customer support

The deliverables for _ will have a complete package that provides an engaging educational experience for children while still addressing Child's play inc' goals. At the heart of our product is a high quality, all gender inclusive plush toy with customizable attachments making sure there is an appeal for all kids from ages 6-10. After purchasing the physical toy, you are given a unique QR code with instructions to access the __ virtual world. You can name your pet and start exploring and learning through our many engaging activities. With our digital access there is also a secure entry onto the platform and parental controls that guarantee safe and controlled play. In support of our product launch a suite of marketing tools such as being promoted through ads on tv across the country, in store displays, digital ads and an ecommerce website where our plush toys can be purchased and find additional guides on how to access our virtual world if the QR code is difficult to do on your own. In our post launch we will offer seasonal updates and a support team that is meant to address any of our customers needs. With the help of Child's play leadership we can see __ standing out with our unique hybrid approach to highlight physical and digital play in the toy market today.