This assignment is an exercise to develop creative skills. You need to

design an innovative product$/$service $($preferable non$-$existent$).$

Some guidelines for your assignment include:

$1)$ Observe your surroundings, is there anything missing? Always dream

to have something?

$2)$ Prepare a $4-5$ page paper describing the marketing strategy for your

idea $($product or service$)$ including:

a$.$ Marketing strategy must include:

i$.$ Product description $($including packaging$)$ or service. You

can draw the idea, bring prototype, photos, etc.

ii$.$ Promotion $/$ Advertising

iii. Distribution strategy

iv$.$ Price

$3)$ Market? Who will buy this product and why?

$4)4-5$ PPT slides showing your idea.

$5)$ Ethical considerations, if any

$6)$ FUN activity!!!

Assignment: Please prepare a $4-5$ page report and PPT slides explaining

the strategy. PLEASE email paper & slides before due date.

Goals and Objectives:

i$.$ Level of performance desired by company

j$.$ Where do we want to go$?$

k$.6-8$ goals maximum $($representing key areas of success$)$

$5)$ Expanded $4$ P$$s:

a$.$ Product description $($including packaging, brand$)$

b$.$ Promotion $/$ Advertising

c$.$ Distribution strategy

d$.$ Price $($Cost or value based?$)$

e$.$ Sales Process