This assignment is based on Project 3 from p. 250 of the E-commerce 2021 textbook: Imagine that you are in charge of developing a fast-growing startups e-commerce presence. Consider your options for building the companys e-commerce presence in-house with existing staff, or outsourcing the entire operation. Decide which you believe is your companys best interest and create a brief presentation outlining your position. Why choose that approach? And what are the estimated associated costs compared with the alternative? (Youll need to make some educated guesses here -- dont worry about being exact). Complete this assignment with the following modifications:

You will be producing a written assignment, not a presentation. Writing it as a memo might be helpful in order to establish your audience and writing perspective. Your company could be anything, not just a fast-growing startup, as long it would require an e-commerce presence. Please provide a paragraph describing (at a high level) the imaginary company. For example, what is the business model, and market strategy? The point of this exercise is to be able to synthesize something reasonable from the material we have covered so far in Chapters 1-4. I expect it will be about 750 words to cover the material meaningfully.