This assignment is divided into two parts. Part $1$ is below. $(75$ points$)$

Part $2$ of this assignment is a discussion listed in this unit under a separate title $(25$ points.

It is very important to listen to the pod cast and to respond to the post required in Part $2$ by Saturday midnight. You do not have to complete Part $1$ by Saturday midnight.

Part $1$ is for you to write up a one page reflection paper after listening to the inspiring story about innovation of the Ben & Jerry Ice cream brand and product. : As you listen to the story, capture the $3$ tips captured in the video that contributed their success. Also capture one or two thoughts on at least three items from the eight items listed below.

$-$What inspired the owners to start the business?

What were the challenges they faced?

How did they finance the business?

$-$What was their innovation strategy?

What made their product unique?

What were some of the marketing techniques used in the business?

How did their values impact their business strategy?

$-$What was outlined as necessary to make a partnership work? How did they leverage the strengths of each other?