this assignment is from technology in ht

Final assignment -15% Due Aug 2011 59 PM IST Late assignments wil penalized 10/day beginning the day due This can be.completed with other Teams up to 3 MAX are permitted. Groups exceeding 3 will receive to fall members only one submission de famis required Assume the roles of research analysts that work as consultants in the hospitality industry. Your team is hoping to be belired to conduct research for a rapon fallshote that is seeking your exertise to understand how the hotel can increase the number of repeat start your team decides on the ches to collect information order to make recommendations for the hotel. The three approaches are as follows 1. CRM database information 2. Social Media and consumer activities Primary research study using an online research tool Your team are required demonstrate the expertise and knowledge you have regarding this task. You will present there that summies how the three anproches wil be used by your team to achieve the overall goal providing information to help the hotel increase repeat puest you will be report with a cover letter addressed to the owner summarizing how you believe the three approaches will be used effectively by your team. You will then follow this well constructed report on ta sources and approaches Anhough your letter will be at the beginning of the report it will be the last document your textel Please note for this assignment you describing how you will use resources to obtain formation that would be weed for events recommendations you were hired for the job. This type of document is often referred to as a proposal The following are the requirements for the sections within the proposal 1. CRM software Research and Use report (1-2) Provide a summary of 2 popular software options for CM in hospital Nour summary should contain the following Lidentification and key features for each of the selected software options be sure to include The type of information about customers that could be retained on the item An explanation of how the interface could be used to come with prishoteleirovide reporter about customers 2. Soal Media, Big Date and consumer technology use (1/2 Using tesources discussed in lectores well as online resources explain how come such information about concurrence on their neprale well as purchasing habits Prov de samles be sure to citeany sources used of how this could be wred in a hospitality based in BASIC PLAN Note: YOU ARE NOT conducting research to survey guests about their hotelty protect your plan with identication of study objectives, the cerements of what you want to achieved from your research (1/2) b. An to an online survey tool with questions regard. These incorrespond to the previously states the c Aplan for research which plains (1721 How you will reath respondents When you will collect your own How you wat presente pode software tool How willow you to the study objectives 11:54 PM 1 CRM software Research and Use report (1-2 pages) a Provide a summary of 2 popular software options for CRM in hospitality Your sommary should contain the following Identification and key features for each of the selected software options be sure to include: The type of information about customers that could be retained on the stem An explanation of how the CRM interface could be used to 1) communicate with pets in a hotel setting provide reports or profiles about customers Social Media, Big Data and consumer technology usage (1/2-1 pages) Using resources discussed in lecture as well as online resources explain how companies can purchase information about consumers collected from their online problem well as purchasing habits) Provide examples (be sure to cite any sources used) of how this could be used in a hospitality based business A research PLAN (Note: you ARE NOT conducting research to survey guests about their hotel stay references your plan will include Identification of study objectives, Three clear statements of what you want to achieve from your research (1/2) b. A link to an online survey tool with questions prepared. These questions will compond to the previously stated research objectives C. A plan for research which explains (1/2-1 pages) How you will reach respondents When you will collect your data (how long) How you will analyse present data (provide software tools) iv. How findings will allow you to achieve study objectives Important - Do not forget the letter - the letter is what you will use to demonstrate how information can be used to assist in decision making and data collection. The letter should be a minimum of 1 page You will be graded on the following (40 marks) Completeness (All requirements complete) - 10 marks Originality (Use of your own language, paraphrased and original wording) 10 marks Application of course content and supporting materials for overall strategy - 10 marks Presentation (spelling/grammar) - 5 marks Referencing - 5 marks (Referencing of resources is a requirement Direct copying from sources is not advised) Final assignment -15% - Due Aug 20 11.59 PM EST Late assignments will penalized 10%/day beginning the day it is due. This can be completed with others - Teams up to 3 MAX are permitted. Groups exceeding 3 will receive zero (all members). Only one submission per team is required Assume the roles of research analysts that work as consultants in the hospitality industry. Your team is hoping to be be hired to conduct research for a Niagara Falls Hotel that is seeking your expertise to understand how the hotel can increase the number of repeat stays. Your team decides on three approaches to collect information in order to make recommendations for the hotel. The three approaches are as follows: 1. CRM database information. 2. Social Media and consumer activities 3. Primary research study using an online research tool Your team are required demonstrate the expertise and knowledge you have regarding this task. You will present this expertise in a report that summarizes how the three approaches will be used by your team to achieve the overall goal providing information to help the hotel increase repeat guest visits. You will begin your report with a cover letter addressed to the owner summarizing how you believe the three approaches will be used effectively by your team. You will then follow this letter with a well constructed report on data sources and approaches. Although your letter will be at the beginning of the report it will be the last document Your team are required demonstrate the expertise and knowledge you have regarding this task. You will present this expertise in a report that summarizes how the three approaches will be used by your team to achieve the overall goal providing information to help the hotel increase repeat guest visits. You will begin your report with a cover letter addressed to the owner summarizing how you believe the three approaches will be used effectively by your team. You will then follow this letter with a well constructed report on data sources and approaches. Although your letter will be at the beginning of the report it will be the last document your team creates. Please note for this assignment you describing how you will use resources to obtain information that would be used for eventual recommendations if you were hired for the job. This type of document is often referred to as a proposal. The following are the requirements for the sections within the proposal. 1. CRM software Research and Use report (1- 2 pages) a. Provide a summary of 2 popular software options for CRM in hospitality. Your summary should contain the following i. Identification and key features for each of the 2 selected software options be sure to include: a. Provide a summary of 2 popular software options for CRM in hospitality. Your summary should contain the following i. Identification and key features for each of the 2 selected software options be sure to include: o The type of infor mati on abo ut cust ome rs that coul d be retai ned on the syst em O An mati on abo ut cust ome rs that coul d be retai ned on the syst em o An expl anat ion of how the CR M inter face coul d be use d to: 1) com mun icate with gue sts in a hote ! setti ng 2) prov ida setti ng 2) prov ide repo rts or profi les abo ut cust ome rs 2. Social Media, Big Data and consumer technology usage (1/2-1 pages) b. Using resources discussed in lecture as well as online resources explain how companies can purchase information about consumers (collected from their online profiles, as well as purchasing habits) c. Provide examples (be sure to cite any sources used) of how this could be used in a hospitality based business 3. A research PLAN (Note: you ARE NOT conducting research) to survey guests about their hotel stay preferences. Your plan will include: a. Identification of study objectives; Three clear statements of what you want to achieve from your research (1/2 page) b. A link to an online survey tool with questions prepared. These questions will reviously used in a hospitality based business 3. A research PLAN (Note: you ARE NOT conducting research) to survey guests about their hotel stay preferences. Your plan will include: a. Identification of study objectives; Three clear statements of what you want to achieve from your research (1/2 page) b. A link to an online survey tool with questions prepared. These questions will correspond to the previously stated research objectives c. A plan for research which explains (1/2-1 pages): i. How you will reach respondents ii. When you will collect your data (how long) iii. How you will analyse present data (provide software tools) iv. How findings will allow you to achieve study objectives Important - Do not forget the letter - the letter is what you will use to demonstrate how information can be used to assist in decision making and data collection. The letter should be a minimum of 1 page You will be graded on the following (40 marks) Completeness (All requirements complete) - 10 marks Final assignment -15% Due Aug 2011 59 PM IST Late assignments wil penalized 10/day beginning the day due This can be.completed with other Teams up to 3 MAX are permitted. Groups exceeding 3 will receive to fall members only one submission de famis required Assume the roles of research analysts that work as consultants in the hospitality industry. Your team is hoping to be belired to conduct research for a rapon fallshote that is seeking your exertise to understand how the hotel can increase the number of repeat start your team decides on the ches to collect information order to make recommendations for the hotel. The three approaches are as follows 1. CRM database information 2. Social Media and consumer activities Primary research study using an online research tool Your team are required demonstrate the expertise and knowledge you have regarding this task. You will present there that summies how the three anproches wil be used by your team to achieve the overall goal providing information to help the hotel increase repeat puest you will be report with a cover letter addressed to the owner summarizing how you believe the three approaches will be used effectively by your team. You will then follow this well constructed report on ta sources and approaches Anhough your letter will be at the beginning of the report it will be the last document your textel Please note for this assignment you describing how you will use resources to obtain formation that would be weed for events recommendations you were hired for the job. This type of document is often referred to as a proposal The following are the requirements for the sections within the proposal 1. CRM software Research and Use report (1-2) Provide a summary of 2 popular software options for CM in hospital Nour summary should contain the following Lidentification and key features for each of the selected software options be sure to include The type of information about customers that could be retained on the item An explanation of how the interface could be used to come with prishoteleirovide reporter about customers 2. Soal Media, Big Date and consumer technology use (1/2 Using tesources discussed in lectores well as online resources explain how come such information about concurrence on their neprale well as purchasing habits Prov de samles be sure to citeany sources used of how this could be wred in a hospitality based in BASIC PLAN Note: YOU ARE NOT conducting research to survey guests about their hotelty protect your plan with identication of study objectives, the cerements of what you want to achieved from your research (1/2) b. An to an online survey tool with questions regard. These incorrespond to the previously states the c Aplan for research which plains (1721 How you will reath respondents When you will collect your own How you wat presente pode software tool How willow you to the study objectives 11:54 PM 1 CRM software Research and Use report (1-2 pages) a Provide a summary of 2 popular software options for CRM in hospitality Your sommary should contain the following Identification and key features for each of the selected software options be sure to include: The type of information about customers that could be retained on the stem An explanation of how the CRM interface could be used to 1) communicate with pets in a hotel setting provide reports or profiles about customers Social Media, Big Data and consumer technology usage (1/2-1 pages) Using resources discussed in lecture as well as online resources explain how companies can purchase information about consumers collected from their online problem well as purchasing habits) Provide examples (be sure to cite any sources used) of how this could be used in a hospitality based business A research PLAN (Note: you ARE NOT conducting research to survey guests about their hotel stay references your plan will include Identification of study objectives, Three clear statements of what you want to achieve from your research (1/2) b. A link to an online survey tool with questions prepared. These questions will compond to the previously stated research objectives C. A plan for research which explains (1/2-1 pages) How you will reach respondents When you will collect your data (how long) How you will analyse present data (provide software tools) iv. How findings will allow you to achieve study objectives Important - Do not forget the letter - the letter is what you will use to demonstrate how information can be used to assist in decision making and data collection. The letter should be a minimum of 1 page You will be graded on the following (40 marks) Completeness (All requirements complete) - 10 marks Originality (Use of your own language, paraphrased and original wording) 10 marks Application of course content and supporting materials for overall strategy - 10 marks Presentation (spelling/grammar) - 5 marks Referencing - 5 marks (Referencing of resources is a requirement Direct copying from sources is not advised) Final assignment -15% - Due Aug 20 11.59 PM EST Late assignments will penalized 10%/day beginning the day it is due. This can be completed with others - Teams up to 3 MAX are permitted. Groups exceeding 3 will receive zero (all members). Only one submission per team is required Assume the roles of research analysts that work as consultants in the hospitality industry. Your team is hoping to be be hired to conduct research for a Niagara Falls Hotel that is seeking your expertise to understand how the hotel can increase the number of repeat stays. Your team decides on three approaches to collect information in order to make recommendations for the hotel. The three approaches are as follows: 1. CRM database information. 2. Social Media and consumer activities 3. Primary research study using an online research tool Your team are required demonstrate the expertise and knowledge you have regarding this task. You will present this expertise in a report that summarizes how the three approaches will be used by your team to achieve the overall goal providing information to help the hotel increase repeat guest visits. You will begin your report with a cover letter addressed to the owner summarizing how you believe the three approaches will be used effectively by your team. You will then follow this letter with a well constructed report on data sources and approaches. Although your letter will be at the beginning of the report it will be the last document Your team are required demonstrate the expertise and knowledge you have regarding this task. You will present this expertise in a report that summarizes how the three approaches will be used by your team to achieve the overall goal providing information to help the hotel increase repeat guest visits. You will begin your report with a cover letter addressed to the owner summarizing how you believe the three approaches will be used effectively by your team. You will then follow this letter with a well constructed report on data sources and approaches. Although your letter will be at the beginning of the report it will be the last document your team creates. Please note for this assignment you describing how you will use resources to obtain information that would be used for eventual recommendations if you were hired for the job. This type of document is often referred to as a proposal. The following are the requirements for the sections within the proposal. 1. CRM software Research and Use report (1- 2 pages) a. Provide a summary of 2 popular software options for CRM in hospitality. Your summary should contain the following i. Identification and key features for each of the 2 selected software options be sure to include: a. Provide a summary of 2 popular software options for CRM in hospitality. Your summary should contain the following i. Identification and key features for each of the 2 selected software options be sure to include: o The type of infor mati on abo ut cust ome rs that coul d be retai ned on the syst em O An mati on abo ut cust ome rs that coul d be retai ned on the syst em o An expl anat ion of how the CR M inter face coul d be use d to: 1) com mun icate with gue sts in a hote ! setti ng 2) prov ida setti ng 2) prov ide repo rts or profi les abo ut cust ome rs 2. Social Media, Big Data and consumer technology usage (1/2-1 pages) b. Using resources discussed in lecture as well as online resources explain how companies can purchase information about consumers (collected from their online profiles, as well as purchasing habits) c. Provide examples (be sure to cite any sources used) of how this could be used in a hospitality based business 3. A research PLAN (Note: you ARE NOT conducting research) to survey guests about their hotel stay preferences. Your plan will include: a. Identification of study objectives; Three clear statements of what you want to achieve from your research (1/2 page) b. A link to an online survey tool with questions prepared. These questions will reviously used in a hospitality based business 3. A research PLAN (Note: you ARE NOT conducting research) to survey guests about their hotel stay preferences. Your plan will include: a. Identification of study objectives; Three clear statements of what you want to achieve from your research (1/2 page) b. A link to an online survey tool with questions prepared. These questions will correspond to the previously stated research objectives c. A plan for research which explains (1/2-1 pages): i. How you will reach respondents ii. When you will collect your data (how long) iii. How you will analyse present data (provide software tools) iv. How findings will allow you to achieve study objectives Important - Do not forget the letter - the letter is what you will use to demonstrate how information can be used to assist in decision making and data collection. The letter should be a minimum of 1 page You will be graded on the following (40 marks) Completeness (All requirements complete) - 10 marks