This assignment is to write a press release about the launch of a Small and Medium Scale Enterprise (SME). Students are free to select the nature of the company. As part of the launch, you need to prepare a press release for publication in newspapers. Here are a few points to be included in the press release. The press release is about the launch of a Small and Medium Scale Enterprise (SME). You can select the name and nature of the company. The launch date is at 4.00 PM on Friday, 15th of January 2021. The press release to be published on Thursday, 14th of January 2021. There should be a reputed personality like the Wali of the wilayat or a high-level police the officer or an officer from any of the government departments to inaugurate the program. You may include some celebritys names as a chief guest of the program. Mention the services provided by your company in one of the paragraphs. Highlight what makes your company unique/different. You can also mention the different programs scheduled as part of the inauguration. If any special offers or discounts are announced as part of the launch may also be mentioned. Dont forget to give the location details of your new company. Some quotes to use; 1. We see strong potential in this segment and are confident that the brand will create a strong position for itself in the market,- Quote of the CEO of the company. 2. We are glad to offer our services to our loyal customers in Oman and looking forward to strengthening our mutually beneficial relationship over the coming years.- Quote of the Managing Director of the company. 3. This launch represents another milestone in our journey of growth. It brings us closer to our bigger goal of fulfilling our national vision for economic development by establishing a self-sufficient economy. Today we are offering the Omani market a wide range of

products that appeal to every age-category, using the highest standards and the best practices in the industry. 4. Our customers love the fact that they can always find exceptional value, great bargains and items to cherish within our large selection of categories, -quote from the sales manager of the company. Give the company details in Boilerplate.