Question: This assignment requires students to analyse a case relevant to the Required Materials Leung, O. (2017). OrganiGram: Navigating the cannabis industry with grey knowledge. Ivey

This assignment requires students to analyse a case relevant to the

Required Materials

Leung, O. (2017). OrganiGram: Navigating the cannabis industry with grey knowledge. Ivey Publishing.

. .

Describe the industry in which Organigram is operating.

What factors contribute to the ambiguity faced by Organigram?

What possibilities currently exist for Organigram to grow? Will they change with legalization and if so how?

What evaluation criteria should Organigram use when assessing growth options while keeping in mind the recommendations from the Task Force?

What would you recommend Organigrams next steps be?

What changes may occur within the industry that may impact Organigrams growth?

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