This assignment use case studies to analyze background, needs, interests, and expectations of a real audience, considering cultural needs and differences, decision making capacity, credibility, and preferences. You will create an outline to demonstrate how you would use these components to craft a business message. To present the most meaningful message, you must know your audience. In this assignment you will reference the responses you obtained in this week's DQ 2 in order to complete an audience analysis. In an essay format, answer the following questions about your audience and provide explanations for your answers. You may need to use references if your questions did not address these components. Analysis Questions You have identified a need in order to develop your product/service. What is your audience's attitude toward that need? What is your audience's attitude toward your competitors? What does your audience know about the need you have identified? Is their knowledge correct? What do they not know about the need? How motivated would your audience be to use your product/service? Did they seem interested? What might prevent your audience from using your product/service? Address each of these aspects: Credibility/Reputation Personal values [i.e. vegetarian, atheist] Culture Age Gender Knowledge/Education Location Socioeconomic Status What group would this audience like to see themselves as belonging to and how can you use this to encourage them to take action and actually use your product/service? Are there any key dates, holidays, publicly known events, etc. when it would be best to launch your business? What expectations would the audience have for your product/service? Overall, what changes will you make based on your audience's answers to the questions you posted in DQ 2 Seat-of-the pants" (your best, thoughtful "guess" based on whatever first or second hand knowledge of the audience you have.) Observation (your best, thoughtful conclusions based on knowing and seeing members of your audience.) Interviews and "focus groups" (face-to-face conversations with representative members of your audience, usually growing out of carefully structured questions.) Surveys and polling (serious research efforts using writing or other systematic data collection using professional methods.) Demographic Analysis (using [publicly] available data on factors relevant to the characteristics that match those of your audience