This assignment will be completed on an individual basis. Each student will choose an industry and two organizations that compete within that industry (e.g. Scotiabank vs. TD Canada Trust, Walmart vs. Costco, Adidas vs. Nike, Coke vs Pepsi). Using publicly available information (and not contacting the companies), students will prepare a report comparing both organizations and their position with the industry. The report will also include an internal and external analysis (SWOT) of each organization and recommendations for the future. A suggested layout could be as follows: Layout 1. Introduction 2. Problem Statement 3. Analysis Financials SWOT 4. List of Alternatives 5. Conclusions 6. Recommendations 7. Implementation 8. Bibliography 9. References