This assignment will give you the opportunity to learn something specific about Integrated Marketing Communications, as one of the key elements of the Marketing Mix. You will select an article from the Globe and Mail, Canadian Business, Marketing magazine, Advertising age (these two databases are available through the Seneca Library)Toronto Star, CBC news, Bloomberg or any other internet-based source, EXCEPT Company websites.. The article you select has to be as recent as January 1st 2023, to date and it may be about a company using one of the elements of the Promotional Mix, including: 1. Pricing strategy as a promotional tool 2. Advertising 3. Public Relations 4. Publicity 5. Direct Response 6. Personal Sales 7. Sales Promotion 1- Write a one-page summary of the article and attach the article 2- Provide your opinion about how effectively the company in question used the specific Promotional tool in the case