This assignment will help you understand organic search You will determine the value of ranking 1 in search results for the keyword car insurance Use the PowerPoint to provide you with the information instructions to complete the assignment The assignment should be submitted in a Word document Your document should include Your assumptions (searches, CTR, Conversion Rate, CLV) Your calculations and the Total Value ($ M $ M per month) Conduct another search based on another phrase Use a CTR of 3 Use a Conversion Rate of 2 Use a CLV of $100 (or another number based on your search term) Your calculations and the Total Value ($ M per month) Answer this question in 200 250 words How did this exercise change your understanding about SEO as a legitimate marketing strategy

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Question: This assignment will help you understand organic search. You will determine the value of ranking #1 in search results for the keyword car insurance. Use

This assignment will help you understand organic search. You will determine the value of ranking #1 in search results for the keyword "car insurance." Use the PowerPoint to provide you with the information/instructions to complete the assignment. The assignment should be submitted in a Word document.

Your document should include:

Your assumptions (searches, CTR, Conversion Rate, CLV)
Your calculations and the Total Value ($?M - $?M per month)
Conduct another search based on another phrase.

Use a CTR of 3%
Use a Conversion Rate of 2%
Use a CLV of $100 (or another number based on your search term)
Your calculations and the Total Value ($?M per month)

Answer this question in 200 250 words:How did this exercise change your understanding about SEO as a legitimate marketing strategy?

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