This assignment will require you to apply marketing concepts to a real-world company You may continue researching the company you chose for Discussion 4 Applying Management Concepts or you may change to a different company. If you decide to change companies, go to the link for Reserving Your Company to reserve your new company. Please make sure no one else has already reserved it you decide to stay with the same company you used for Discussion 4. mere is no need to re-reserver You will be using the following company sources to prepare your report . 10-K Report Annual Report Website The 10 K is an annual report that publicly traded companies are required to submit to the SEC. It is a less pretty, more detailed version of the Annual Report that is sent to stockholders. The 10-K can be found on the company's web site Start by looking for a link for investors. From there, look for a link for financial reports of SEC fings. Look for a pull-down box that allows you to search for annual SEC filings. Choose the most recent 10K report available Use the following heading to organize your report Name of Company Company Name Ticker Symbol . 10 K: provide the complete URL for the 10-K report Annual Report provide the complete URL for the Annual Report Company Web Site: type the URL of the company's website Company Overview (2 points) Partitom of the 10-K report will provide an overview of the company's business model. It is okay to copy and paste directly from 10K for his part of the report as long as you dite your source immediately following the pasted Information Segment Data 15 points) em also include information on how the company segments its business. Ohen there is a sentence that reads "Our company consists of the following operating "Mostohen companies segment the bus according to product lines or geographically in e mer om 1 or em 7 of the 10-K, you will find information showing how much each product line or segment contributes to sales, also known as revenues and or operating profits also known as operating income the company's operating segments along with how much each segment contributes to profits in percentage toms. Be sure to label the data if the data you find is in dollars, you will need to convertito percentages. The 10k contains lots of data presented in percentage torms Be careful not to select data showing the percentage increase or decrease from the pious period. The percentages for at sements combined should on Note: Please do not include extratos normation in this section The inclusion of materialinformation will result in a deduction . Description of Product Lines Segment 3 points Create a heading for each segment and describe its products or services. is okay to copy and paste diety from the 10ks for this part of the report as ng as you cheyour source day following the pated information Note: Please do not include information in his section that intressid The Indusion of material information will result in a deduction Competitive Advantage points Review the text to develop an understanding of what is meant by competitive advantage in your own words describe how the company has a competitive advantage Fulyot your avation with specific Information from the research you have done MGMT 150 Introductions Business This assignment will require you to apply marketing concepts to a real-world company You may continue researching the company you chose for Discussion 4 Applying Management Concepts or you may change to a different company. If you decide to change companies, go to the link for Reserving Your Company to reserve your new company. Please make sure no one else has already reserved it you decide to stay with the same company you used for Discussion 4. mere is no need to re-reserver You will be using the following company sources to prepare your report . 10-K Report Annual Report Website The 10 K is an annual report that publicly traded companies are required to submit to the SEC. It is a less pretty, more detailed version of the Annual Report that is sent to stockholders. The 10-K can be found on the company's web site Start by looking for a link for investors. From there, look for a link for financial reports of SEC fings. Look for a pull-down box that allows you to search for annual SEC filings. Choose the most recent 10K report available Use the following heading to organize your report Name of Company Company Name Ticker Symbol . 10 K: provide the complete URL for the 10-K report Annual Report provide the complete URL for the Annual Report Company Web Site: type the URL of the company's website Company Overview (2 points) Partitom of the 10-K report will provide an overview of the company's business model. It is okay to copy and paste directly from 10K for his part of the report as long as you dite your source immediately following the pasted Information Segment Data 15 points) em also include information on how the company segments its business. Ohen there is a sentence that reads "Our company consists of the following operating "Mostohen companies segment the bus according to product lines or geographically in e mer om 1 or em 7 of the 10-K, you will find information showing how much each product line or segment contributes to sales, also known as revenues and or operating profits also known as operating income the company's operating segments along with how much each segment contributes to profits in percentage toms. Be sure to label the data if the data you find is in dollars, you will need to convertito percentages. The 10k contains lots of data presented in percentage torms Be careful not to select data showing the percentage increase or decrease from the pious period. The percentages for at sements combined should on Note: Please do not include extratos normation in this section The inclusion of materialinformation will result in a deduction . Description of Product Lines Segment 3 points Create a heading for each segment and describe its products or services. is okay to copy and paste diety from the 10ks for this part of the report as ng as you cheyour source day following the pated information Note: Please do not include information in his section that intressid The Indusion of material information will result in a deduction Competitive Advantage points Review the text to develop an understanding of what is meant by competitive advantage in your own words describe how the company has a competitive advantage Fulyot your avation with specific Information from the research you have done MGMT 150 Introductions Business