This assignment you need to create a campaign project about for the upcoming provincial election You need to pick a political party of your choice (Liberal, PC, NDP, Green Party or New Blue party) . You are hired as consultant to create their marketing communication campaign. You need to be make a campaign to help your chosen party win the election. Each Team will be assigned a political party.

For this assignment you need to write a campaign report and design/prototype 3-5 of your own campaign ads. Within your campaign report you need to explain about your campaign concept, write about your target market, how you will be advertising to your targeted market, what platforms of advertisements will you be using, the cost (estimated feature with references, no limit), the budget, PESTEL analysis (no SWOT), detail explanation of each campaign ad you design. Campaign ads need to be included in the campaign report. You may have more than one different styles of campaign and use various marketing platforms.

Part of this assignment you need sell it to the party leader. You need to present and persuade and explain your campaign. You need to create to create a video presentation. Presentation should be 20-25 mins. You need a written report as well. Your report should be no between 10-12 pages. Your written report is worth 20% and your presentation is worth 20%. Make sure you include concepts from the course.

Mark breakdown:

Report: 100 total marks

Overview of campaign-50 marks

Explaining campaign cost

Explain target market

How marketing be done

The budget

PESTEL analysis

Campaign ads-50 Marks

Creative brief

The design of the ads

o Creativity each ad

Explanation of each ad design