This case focuses on Build$-$A$-$Bear Workshop and its founder and CEO, Maxine Clark. The case describes the nature of Build$-$A$-$Bear Workshop, Inc., its initial founding and phenomenal growth, and the fostering of other make$-$your$-$own$-$toy companies. After developing the contextual background of Build$-$A$-$Bear Workshop, the case focuses on Maxine Clark. The case describes her defining characteristics, behaviors, business achievements, and discusses Clark$$s perceptions of and expectations for Build$-$A$-$Bear associates and customers.

A key focus of this chapter is the discussion of different personality characteristics and traits, which includes the $$Big Five$$ personality factors of extraversion, agreeableness, conscientiousness, emotional stability, and openness to experience, as well as other personality dimensions. This case provides the context to discuss the application of these various personality characteristics to understand Maxine Clark and her behavior as well as that of the $$ideal$$ Build$-$A$-$Bear associate and his or her behavior. The case also provides context for exploring the perceptions of Build$-$A$-$Bear customers and the implications of these perceptions for the operations of the business. Finally, the case provides context for students to explore their own perceptions and attitudes about the Build$-$A$-$Bear business.

What are the desired personality characteristics of Build$-$A$-$Bear Associates? How might these personality characteristics influence the associates$$ work behaviors?