This Case JM$2$ is below and is followed by $4MC$ questions.

JM$2$ has been in the energy business over $25$ years. JM$2$ created a new and unique innovative technology and launched it the technology in $2017$ thus creating a new market $-$ the GenPX energy market. For the first two years, JM$2$ enjoyed having the market to itself with no competition. Today, JM$2$ faces competition however still holds the largest market share of $65\%$ and maintains astrong reputation. JM$2$ retains over $90\%$ of its customers and owns several key patents. However, these patents are set to expire in $2$ years.

RevGen, JM$2\text{'}$s closest competitor, emerged $4$ years ago and holds $15\%$ market share in the GenPX market. Despite being a disruptive innovator, RevGen has yet to attract customers away from JM$2.$ With its own patents and aspirations to become the industry leader in three years, RevGen poses a significant challenge to JM$2\text{'}$s position. The industry is approaching the shakeout stage. In response to JM$2$ and RevGen, small competitors are responding by lowering the prices in an attempt to remain competitive.