• This Case Study builds on your understanding (as expressed in reflections # 's 1&2) of the value elements and key success factors that underpin a retail value proposition, and its associated retail strategy. Demonstrating an understanding of these important considerations aligns with the course outcome of being able to describe the impact of decisions on a retail business involving real-life examples of strategic planning. In the context of a retail career, this knowledge will enable you to understand the intent of retail programmes and to facilitate their execution at store level.

• In this assignment, you are asked to demonstrate your ability to analyze a real-life case study and to apply key concepts such as the 4 P's (People, Price, Place & Promotion), value elements, consumer preferences, distribution strategies and key success factors. Once you have identified these components, you will evaluate their relative importance in an eCommerce setting and outline why or why not a physical store strategy would be an appropriate next step in this case.

• Your application of concepts from this case study will assist you to better understand the strategy options that are available to your team in the retail simulation term project, and to make choices that will result in a better value perception on the part of your team's target consumers.

• You should set aside approximately 4 hours of preparation time for your submission to adequately address the requirements of this assignment.

Instructions

• Use this link to access the full version of the Sosandar Clothing case study:

https://sk-sagepub-com.ezproxy.capilanou.ca/cases/sosandar-focusing-on-convenience-and-the-consumer

Describe the different VALUE ELEMENTS that Sosander is currently providing to its customers in terms of its product offering and distribution strategy. You should refer to these slides (among others) and other relevant material from the textbook:

Value Elements 3a The perceived quality, durability, reliability and image of the product; :21 The amount of choice, or variety, offered; 7% The ease of nding the product; 3. The ability to get information on the product; an The amenities or services that accompany the product; an The convenience or ease of the purchase and the purchasing location' Value Elements (cont'd) The presence, in the immediate area, of other retailers and complementary services; The attractiveness, cleanliness and pleasant atmosphere of the store; The good organization and ease of locating the desired products; The knowledge, helpfulness and friendliness of the staff; The speed and efficiency of the checkout process; The delivery process and other after-purchase services provided