This case study immerses students in the challenging decision$-$making process of a multinational corporation, XYZ Inc., as they contemplate expanding into a new global market. Throughout the one$-$month project, students will delve into various aspects of decision analysis, decision$-$making under uncertainty, decision trees, incorporating new information and judgment using Bayes' theory, scenario planning, and managing risk and uncertainty. By actively engaging in this comprehensive case study, students will develop critical decision$-$making skills crucial for strategic business expansion.

Scenario:

XYZ Inc., a thriving multinational corporation, faces a critical crossroads as they evaluate the feasibility of expanding its operations into a new global market. Throughout the one$-$month project, students take on the role of consultants tasked with analyzing the complex expansion scenario. They will apply decision$-$making frameworks and develop recommendations to guide XYZ Inc.$\text{'}$s strategic expansion strategy.