Question: This case study involves an owner and Chief Executive Officer (Jennifer) of a midsize global pharmaceutical company who states that profits for the year are

This case study involves an owner and Chief Executive Officer (Jennifer) of a midsize global pharmaceutical company who states that profits for the year are expected to be $2,000,000 more than anticipated. She asks her three key managers (Julie, Tyler, Jeff) to get together to develop a prioritized list of potential projects and then to meet with her to "sell" her on their ideas. A fourth manager (Joe) also has some ideas for how to use this extra money.

How should Jennifer go about making her decision?
What kind of additional data or information should she collect?
What exactly should Jennifer require the others to submit in the way of proposals?
What do you think Jennifer should do with the $2,000,000?

In explaining your answer, address the concerns and positions of Julie, Tyler, Jeff, and Joe.

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