Question: This case study was written by Elisabeth Nevins, Effectual Editorial Services.DISCUSSION OUESTIONS1. What is Macy's plan to attract Millennials?2. How is Macy's positioned in the

This case study was written by Elisabeth Nevins, Effectual Editorial Services.DISCUSSION OUESTIONS1. What is Macy's plan to attract Millennials?2. How is Macy's positioned in the fashion market? Who are its main competitors, and how well does it compete against them?Who are Macy's target markets? With which targets is it winning, and with which is it losing? Why?Perform a SWOT analysis for Macy's.5. Do you shop at Macy's? Why or why not?

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