This chapter deals with the operational problems encountered in gathering information in foreign countries for use by international marketers. The emphasis is on those elements of data generation that usually prove especially troublesome in conducting research in an environment other than the United States. A key to successful research is a systematic and orderly approach to the collection and analysis of data.

Discuss the six steps of the Research Process. For each step: Provide a brief description of the step. Present one of the challenges of the step as it specifically relates to foreign markets. Identify a potential solution to address each of the challenges you identified. What should American marketers do to overcome the challenge and maximize the likeliness of acquiring reliable data that will positively inform their marketing strategy? Your submission should be no less that $3$ pages $($double$-$spaced$).$

Be sure to include distinct headings so it's clear which Step you are discussing and the corresponding bullet points. For example. Step $1$ Step $1$ Challenge Step $1$ Solution Step $2$ Step $2$ Challenge Step $2$ Solution So on and so forth....