Question: This chapter introduces the destination management processes involved by a DMO (destination management organization). One of the processes is that the DMO has the role

This chapter introduces the destination management processes involved by a DMO (destination management organization). One of the processes is that the DMO has the role to ensure that the visitor experience involves enjoyable encounters and interaction with those working in the tourism industry. This process is called __________.

Group of answer choices

crisis management

marketing

finance

none of these

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