This class introduces four ways regarding how to identify business or marketing opportunities. Two of them are environmental analysis and blue ocean strategy. Discuss how different both ways are in identifying business or marketing opportunities in achanging market environment

Regarding the following picture, this class has discussed how to design a survey questionnaire in order to identify five sub-segments such as Sole, Primary, and Secondary restaurant under the segment of Users and Prospects and Nonprospects under the segment of Nonusers. Discuss why the concept of Consumer Heterogeneity is important and actually show what kinds of survey questions are supposed to be in the survey questionnaire. (10 points)

. Regarding the design of new offerings including tangible goods and intangible services, this class mentions two things: 1) any offering is a combination of various features, which produce different types of benefits, from the perspective of total solution and 2) the identification of various features or benefits for new offering is possible with the use of conjoint approach. Discuss first what kind relationship exists between the concept of total solution and conjoint approach and second how to identify the best combination of various features for new offering using the conjoint approach. (15 points)