Question: This class is marketing To create a more engaging customer experience, brands like Lush are abandoning social media to focus their efforts on which of

This class is marketing

To create a more engaging customer experience, brands like Lush are abandoning social media to focus their efforts on which of the following?

a.) personal selling

b.) multisensory promotion

c.) influencer marketing

D.) immersive technologies

e.) experiential promotion

________________________

Suppose you operated a tourism company that marketed Antarctic cruises. Based on global population trends, which area of the world should you target?

Australia

South America

Europe

the USA

Asia Pacific

_______________________

Which of the following is the most powerful marketing source of information?

web site

advertising

customer service

brand essence

trial

_______________________

Which of the following is part of the first step in building a strong brand?

defining brand performance

increasing the depth of brand awareness

describing the values of the brand

all of the above

none of the above

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