This continuous assessment component will be based on Individual works for the extended assignment to measure or test the student learning knowledge and application of the conceptual discussion. Followed by your group assignment working on study of a Malaysian company attempting to penetrate the overseas markets with the country analysis assessment, the current extended assignment require students to draft a business management plan for the overseas operations. The business planning should cover the below relevant strategies discussion:

Company: Meika Food Industries

Product: Durian chocolate

Export to: Vietnam

1. International Marketing Management and Strategy that includes business strategy on differentiation, overall cost leadership and focus strategy. An extensive marketing analysis on marketing mix, legal forces, cultural influences, brand names, promotional mix and channels of distribution. (20 marks) 2. International Human Resource Management and Strategy which consists of recruitment, selection, training and development. (20 marks) 3. International Strategic Alliances and Strategy on choice of strategic alliances, selection of partners and joint management considerations (20 marks) 4. Potential challenges faced in international business that includes political, social, cultural and technological (20 marks)

The above discussion should be based on the individual personal point of views for the recommendation and suggestion of the relevant strategy for the company. You are required to state your argument and discuss the rational of the decisions.