This course is Marketing Analytics

Please read Flip Case Study

https://eaglebb.coppin.edu/bbcswebdav/pid-5266587-dt-content-rid-16851501_1/xid-16851501_1

Question 1 Read the questionnaire in Appendix 2 carefully. Do you, like Anand, have any concerns? Highlight any potential issues with the construction of the questions and/or the scales used to collect the responses. Recommend changes, if you consider them necessary, to the questionnaire.

Question 2 Run a cluster analysis (without discriminant analysis) on data. Identify the appropriate number of clusters and name each cluster.

Question 3 Re-run the cluster analysis using the number of clusters you chose in Question 2, together with a discriminant analysis. Using the output from the discriminant analysis, describe each segment.

Question 4 What are the next steps you would recommend for FLIP?

Answer the four questions