This data is really interesting. Niem Ratliffe, what do you think are the most important factors here?

Niem Ratliffe

I think it's important for us to notice that:

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Although the number of surfers is flat, spending on boards is rising.

$$ Interest in eco$-$friendly boards is widespread and rising.

Women are driving growth.

Men comprise roughly $\frac{2}{3}$ of the market.

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