Question: This design thinking tool actually comes from ethnographic research involving a careful observation of the customer's actual engagement with the product and process, with a

This design thinking tool actually comes from ethnographic research involving a careful observation of the customer's actual engagement with the product and process, with a special attention to the highs and lows of the experience.

Group of answer choices:

A) Journey Mapping

B) Gemba Walk

C) Customer Co-creation

D) Value Chain Analysis

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