This discussion is based on the article "Big Data, Analytics and the Path from Insight to Value" by Hopkins, LaValle, Lesser, et al$.$ from MIT$-$Sloan Management Review. This article can be found in the Purdue Global Library. Make sure to read this article before starting the discussion.

Hopkins, M$.$ S$.,$ LaValle, S$.,$ Lesser, E$.,$ Shockley, R$.,$ & Kruschwitz, N$.(2011).$ Big data, analytics and the path from insights to value. MITSloan Management Review, $52(2),2132.$

This week, you will look at a survey on how leading organizations are using statistics and you will compare the findings to your experience with respect to your own organization.

Most companies that are evolving tend to use intuition rather than analytics in their decisions. Looking at the $11$ categories listed in the first chart $($p$.23)$ titled "Analytics Trumps Intuition," select three and comment on which side your organization is on $($clearly label as "Analytics" or "Intuition"$).$ For each of these categories, give an example in which the decision makers use intuition or analytics.

Looking at the $11$ categories listed in the chart on page $25$ titled "Impediments to Becoming More Data Driven," select three obstacles that you think are preventing a focus on analytics in your company. For each, explain the issue. For example, if you selected "concerns with data," you would describe what those concerns are. How does this obstacle manifest itself and impact you in your work? Finally, make recommendations to overcome the obstacle you identified.

In your replies to fellow classmates, look for similarities to your organization. If you have experienced similar issues, comment on how your organization handled the situation. If you do not want to comment on your organization $($due to confidentiality issues or if your experience does not fit the topic$),$ then comment on another organization that you are familiar with. You may also do research on a company and base your answers on your findings.

Please use the template below in your answers, so everyone can easily follow your answers to all the questions $($copy and paste to your post$).$

Use this template for your Unit $1$ Discussion

Question $1$: Analytics or Intuition

Category $1$: $($title$)$

$($description with example$)$

Category $2$: $($title$)$

$($description with example$)$

Category $3$: $($title$)$

$($description with example$)$

Question $2$: Obstacles to Analytics

Obstacle $1$: $($title$)$

$($explanation$)$

$($recommendation$)$

Obstacle $2$: $($title$)$

$($explanation$)$

$($recommendation$)$

Obstacle $3$: $($title$)$

$($explanation$)$

$($recommendation$)$

Return to Unit $1$ Discussion Instructions

Rubrics