This does not relate to one particular chapter but to Advertising in general and will require you to do some digging to find advertisements that fit certain strategies and appeals. The idea is for you to be able to work on this the remainder of the semester which is why it is placed here. You will need to scan and submit advertisements i.e, from magazines, newspapers, direct mail, catalogues etc or describe those from radio. TV, internet etc. If you would like, you can state why you chose it for that strategy or appeal if you think it would not be easily recognizable. You may submit this at any time but it is not actually due till the end of the semester if you wish to work on it until then. If you have questions, as always you may call or email me (on the syllabus). This exercise is worth 50 points. I hope you have fun researching these ads. The 14 required examples are listed below. Happy hunting! Identify and submit a different example of an advertisement that illustrates each of the following advertising strategies and appeals. 14 total examples are required. 1. Reminder advertising 2. Comparison advertising 3. Demonstration advertising 4. Testimonial advertising 5. Slice-of-life advertising 6. Animation advertising 7. Fear appeal 8. Humor appeal 9. Competitive Advantage appeal 10. Emotional appeal 11. Favorable price appeal 12. Rational appeal 13. Feature appeal 14. Sex appeal