This exercise gives you some practice in identifying production-oriented and marketing-oriented firms. You are given pairs of firms-and a "clue" about each firm. On the basis of these clues, you must decide which one of the two firms is more marketing-oriented and which is more production-oriented. Indicate which firm is marketing-oriented and which is production-oriented. Then briefly explain your answer. 8. Firm A: "It helps to have an accountant as president. When she took over the company, she found that it was too expensive for a salesperson to visit many of our smaller customers, and now our sales force concentrates its efforts on satisfying those larger accounts that contribute the most to our profits." Firm B: "Our sales have nearly doubled since the sales manager was promoted to president. He's tripled the amount we spend on personal selling and advertising, and he's told the accountants to stick to their balancing the books and leave the marketing budget to him