This exercise spans both chapters $11$ and $12$ as various aspects of the marketing field are discussed in both chapters. For this exercise, you are to develop a new tangible product $($not service$)$ for your company or one that you would like to bring to market as an entreprenuer. Describe the following for your new product. Be sure to label each part i$.$e$.$ #$1,$ #$2,$ etc as well as any multiple parts under any sections such as # $3$ and $4$ asks for discussion on various topics within that area. Label each topic under an area also so your proposal will be easy to understand.

Product's name and description $5$ points

Target market strategy approach i$.$e$.$ total market or concentration or multisegment. Why is this the best approach? $5$ points

Target market's segmentation i$.$e$.$ which demographic, geographic, psychographic, and behavioristic variables describe your target market? $5$ points

Marketing environmental forces i$.$e$.$ how do political$/$legal$/$regulatory forces, social forces, competitive$/$economic forces, and technological forces relate to and effect your product? $5$ points

Convenience or shopping or specialty product. Why is this the best approach?$-5$ points

Manufacturer, private, or generic brand$-5$ points

Packaging and label $($draw or describe this for your product$)5$ points

Pricing strategy used $($choose from price skimming, penetration, psychological, reference, discounting: describe any that will be used$)-5$ points

Marketing channels used $($describe all being used$)5$ points. Select from the following: Retailing $($select from retailers in Table $12\mathrm{.}4),$ Direct marketing $($mail$,$ telephone, Internet$/$social media$),$ Direct selling, or Wholesalers

Market coverage $($select from intensive, selective, or exclusive$)$ Why is this the best approach? $5$ points

Draw and submit an example of a magazine or newspaper or direct mail advertisement or social media advertisement. $10$ points

Sales promotions used $($select from store displays, premiums, samples, demonstrations, coupons, contests$/$sweepstakes$,$ and$/$or refunds$)5$ points