This exercise will help you better understand the process of how businesses scan the marketing environment. Changes in the marketing environment are a source of opportunities and threats to be managed. Environmental trends typically arise from five sources: social, economic, technological, competitive, and regulatory forces. Identifying and interpreting trends are essential to successful environmental scanning. Roll over each item and read its description. Classify the issues or activities mentioned below according to the type of environmental force by dragging the issue or activity to the appropriate force