Question: This freshly revised case should generate considerable student interest and provoke a lively, interesting class discussion of the apparent interruption in the company s rapid
This freshly revised case should generate considerable student interest and provoke a lively, interesting class discussion of the apparent interruption in the companys rapid climb to prominence in the intensely competitive sports and fitness apparel industry. How much further can the company grow now? Is the push toward broader product lines to appeal to different segments for sports and fitness apparel sustainable, or will the declining growth in demand for the companys core products in North America continue to be a drag on earnings and stock price appreciation? What moves must CEO Kevin Plank make to get the company back on track? What, if any, further changes in strategy are needed at Under Armour?Before beginning this exercise, you will need to read the Under Armour case.What factors are acting to intensifyweaken the competitive pressures associated with substitutes in the athletic apparel industry?Select yes for those statements below that are accurate and choose no for those that are not.a The widespread availability of athletic apparel and footwear products that are not made of performance fabrics weakens this competitive pressure.Click to selectb Factors that are acting to weaken competitive pressures from substitute products include substitute types of athletic apparel that often deliver less comfort and are viewed by many users as being of inferior quality.Click to selectc Substitute products enjoy larger floor space at major retailers intensifying this competitive pressure.Click to selectd All things considered, it is fair to say that the competitive pressures from substitutes for athletic apparel, footwear, and accessories are moderate to fairly strong.Click to selecte The widespread availability of athletic apparel and footwear products that are not made of performance fabrics intensifies competitive pressures from substitute products.Click to select
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