Question: This freshly revised case should generate considerable student interest and provoke a lively, interesting class discussion of the apparent interruption in the company s rapid
This freshly revised case should generate considerable student interest and provoke a lively, interesting class discussion of the apparent interruption in the companys rapid climb to prominence in the intensely competitive sports and fitness apparel industry. How much further can the company grow now? Is the push toward broader product lines to appeal to different segments for sports and fitness apparel sustainable, or will the declining growth in demand for the companys core products in North America continue to be a drag on earnings and stock price appreciation? What moves must CEO Kevin Plank make to get the company back on track? What, if any, further changes in strategy are needed at Under Armour?Before beginning this exercise, you will need to read the Under Armour case.What factors are acting to intensifyweaken the threat of new entrants into the athletic apparel industry?Select yes for those statements below that are accurate and choose no for those that are not.a Factors that are acting to intensify the threat of entry include the fast rate of growth in buyer demand for athletic apparel, footwear, and accessories.Click to selectb The large pool of entry candidates intensifies the threat of new entrants.Click to selectc The competitive pressures associated with the threat of additional entry into the performance athletic apparel marketplace is relatively strong for new competitors.Click to selectd Existing industry members are actively striving to expand their market reach by broadening their product offerings.Click to selecte Factors that are acting to weaken the threat of entry include the small pool of apparel designersmarketers likely to begin adding athletic apparel, footwear, and accessories to their product offering.Click to selectf Somewhat formidable entry barriersbrand new designersmarketers of athletic apparel, footwear, and accessories face high barriers in building a retail distribution network and securing attractive retail display space for their product offerings to consumers.Click to selectg The degree of product differentiation and brand name awareness enjoyed by Under Armour, Nike, and the Adidas Group weaken the threat of entry.Click to selecth The competitive pressures associated with the threat of additional entry into the marketplace for athletic apparel, footwear, and accessories are moderate in terms of the existing competitors.Click to select
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