Question: This freshly revised case should generate considerable student interest and provoke a lively, interesting class discussion of the apparent interruption in the company s rapid
This freshly revised case should generate considerable student interest and provoke a lively, interesting class discussion of the apparent interruption in the companys rapid climb to prominence in the intensely competitive sports and fitness apparel industry. How much further can the company grow now? Is the push toward broader product lines to appeal to different segments for sports and fitness apparel sustainable, or will the declining growth in demand for the companys core products in North America continue to be a drag on earnings and stock price appreciation? What moves must CEO Kevin Plank make to get the company back on track? What, if any, further changes in strategy are needed at Under Armour?Before beginning this exercise, you will need to read the Under Armour case.Which of the following accurately characterize Under Armours resource weaknesses and competitive liabilities?Select yes for the resource weaknesses that are accurate and choose no for those that are not.a entrenched founderCEOKevin Blankwho cannot let go of a strategyClick to selectb tepid performance in North AmericaClick to selectc relatively small lineup of product offerings as compared to Nike and the Adidas GroupClick to selecte erosion of gross margins and declining growth rates in all regions and categories except for Connected FitnessClick to selecte relatively unknown outside of the United StatesClick to select
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