Question: This freshly revised case should generate considerable student interest and provoke a lively, interesting class discussion of the apparent interruption in the company s rapid
This freshly revised case should generate considerable student interest and provoke a lively, interesting class discussion of the apparent interruption in the companys rapid climb to prominence in the intensely competitive sports and fitness apparel industry. How much further can the company grow now? Is the push toward broader product lines to appeal to different segments for sports and fitness apparel sustainable, or will the declining growth in demand for the companys core products in North America continue to be a drag on earnings and stock price appreciation? What moves must CEO Kevin Plank make to get the company back on track? What, if any, further changes in strategy are needed at Under Armour?Before beginning this exercise, you will need to read the Under Armour case.What factors are acting to intensifyweaken the bargaining power of buyers in the athletic apparel industry?Select yes for those statements below that are accurate and choose no for those that are not.a The competitive pressure associated with the bargaining power of buyers is moderate to very strong.Click to selectb The retailers of performance athletic apparel have some freedom to decide which brands they want to stock in their stores and also which specific apparel items within a branded product line to stock, allowing them some bargaining power in concession regarding prices or other important terms and conditions from the designersmarketers of athletic apparel, footwear, and accessories.Click to selectc Retailers have the freedom to determine which brands of athletic apparel, footwear, and accessories to display in which space on their floors. This decision enhances their bargaining power.Click to selectd It is not easy for the retailers of athletic apparel, footwear, and accessories to switch a portion of their purchases from one brand to another. This weakens their bargaining power.Click to selecte The competitive pressures associated with the bargaining power of buyers is weak to moderate depending on the buyer.Click to selectf There are two types of buyers in this industry, retailers that buy items directly from Nike, UA the Adidas Group, and other designers, and the individuals who shop at the retail stores.Click to select
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