This graded discussion assignment asks you to gather ideas for a persuasive message.

Imagine that you recently purchased a car dealership in Columbus, Ohio. After three months of working at the facility, you realize that you have much to learn. You would like to visit the dealership in Dayton, Ohio--one of the highest-producing operations in the company. You'll need approval from the regional director, Jarissa Jones, who manages several dealerships in the Midwest.

1) Briefly analyze your audience. How receptive will she be to your idea? Why? 2) Should you use the direct or indirect plan to organize the email? Why? Use the material from Chapter 12, citing page references, to justify your choice. 3) For the opening paragraph, first capture attention and then clearly and concisely describe your request. 4) For the middle paragraphs, list and explain the key benefits of your idea, to you and the company. Also list any potential objections Jones may have (ex: travel expenses, the performance at your dealership while you are away). How should you address these objections and subordinate them? 5) For the closing paragraph, write the specific action you would like Jones to take after reading your email.

You may need to do a little bit of research to answer some of the above questions (such as the one about travel expenses). You may invent dates and names as needed in context.