This group-based project involves you and your team developing a marketing plan for either a new offering from an existing company or an offering from a fictitious company. Each team's offering must be approved by the instructor ahead of time, on a first-come, first-served basis. Part One: Sections II, III \& IV - Due 9/25/2022 Situational Analysis, SWOT Analysis \& Marketing Objectives (see below) Part One \& Part Two: Sections I-VIII - Due 10/9/2022 The various elements of the plan must be integrated into a cohesive framework that will include objectives, situation analysis, strategies, and actions. The marketing plan should be submitted by one team member on Canvas. The written marketing plan should have a cover page with the names of all team members, a table of contents for the different sections, and a reference page. Here are the sections: I. Executive Summary II. Situational Analysis a. Current Marketing Situation b. Market Description c. Product Review d. Competitive Review e. Channels \& Logistics Review III. SWOT Analysis IV. Marketing Objectives - SMART (specific, measurable, attainable, relevant, time-based) V. Marketing Strategy a. Target Market b. Positioning c. Pricing d. Distribution Strategy e. Marketing Communication Strategy f. Marketing Research