Question: this is a case study. You need to access the HISENSE - HITACHI JOINT VENTURE: EXPANDING IN SOUTHEAST ASIA. Read and answer case study. Question

this is a case study. You need to access the "HISENSE

-

HITACHI JOINT VENTURE: EXPANDING IN SOUTHEAST ASIA". Read and answer case study.

Question

1,

Why did the Hisense

-

Hitachi High

-

Tech JV choose Malaysia, Indonesia and Thailand as its target markets? Was the general environment for the commercial central air conditioning industry the same in these neighbouring countries? Critically discuss.

Question

2,

Briefly discuss the concepts studied in International Strategic Management and International Marketing. What are the differences between theory and the actual business environment?

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